BLANCHEUR’s unique formula contains active ingredients to enhance and brighten the shade and intensity of white or mainly white coat. The color-sublimating effect is obtained from complexing amphoteric surfactants which allow the hairs scales to retain their color during shampooing and maintain it during drying. Chamomile helps fight naturally against yellowing, particularly on exposed areas. Provitamins enhance shine and hydration. The whiteness effect being cumulative, use regularly BLANCHEUR to find or maintain a bright white.